Wedding checklist videos

There are several types:

1. Videos by wedding companies for "I'm willing to pay for help" consumers.

1.1. Advertise what they have (like this).
- target anyone who may potentially want to use their services.
- either long, or include only a small sample.

1.2. Advertise what they know
- target anyone, who may potentially be looking for information on weddings (here).
- describe what most people do - very general.

1.3 Elaborate on services
These videos target current customers and new employees. Example1, Example 2. These videos advertise a wedding planner person, answer common questions and set the stage for further communication. Celebrity planners are usually interviewed.

2. Videos by media companies
these guys are in entertainment business, they create videos on popular topics.
For example this one, and two. They cater to "I can do it myself" consumers.